Late last year, Google AdWords added another Ad Extension called the ‘Communication Extension’ to their growing list of ad extensions. The Communication Extension allows you, the AdWords advertiser, to include a simple email registration form right underneath your ad!
As you can see above, because I was signed in with my Google Account when I saw the ad, my e-mail address was pre-populated meaning signup was only a click away (this form also appears when not signed in, the email box is just empty). I expect this will be an incredibly effective tool for acquiring new customer leads. A few seconds after I clicked the ‘Subscribe to Newsletter’ button, I was sent a welcome email telling me what to expect for being a new subscriber with a variety of ways to convert:
OK, this is awesome, how do I get it?
I’m looking forward to implementing this on more client sites so I can measure the effectiveness and write more about it! What do you think? Will you be contacting AdWords to get the new Communication extension?