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Measuring the VALUE of Social Media using Google Analytics

Google Analytics just announced a set of new social reports to help marketers identify the value of traffic from social media sites such as Facebook and Twitter. As marketers, when faced with “What’s the ROI for Social?”, we often answer with “it’s the intangibles” or “it can’t be measured”. Now, with the addition of the concept of an ‘assisted social conversion’, we can put a dollar amount to that indirect social conversion.

(via Capturing The Value Of Social Media Using Google Analytics)

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